Our vision has always been to create unique performance wear that not only feels great on, but motivates and inspires the athlete within.

Our slogan 'Don't Stop' encompasses the brand in it's entirety. Created to spark a movement in the fitness community, our aim has always been for our audience to feel that their fitness journey is apart of something much bigger. hardship and struggle, and the moments when you feel at your lowest or that you can't go on, we want to inspire you to keep pushing forward and to continue to do whatever it takes, Don't Stop.